Meet our Founders

Billy Simmonds

Billy is an Australian entrepreneur, martial artist, powerlifter, bodybuilder, and winner of the 2009 INBA Mr. Universe title. An authority in health and nutrition, he has served as a strength and conditioning coach to athletes around the world. While diverse in his pursuits, most notably Billy is an advocate for healthy eating, the environment, and compassion for both people and animals.

Sean Fremder

Sean is a lifestyle adventurer, former lawyer and now managing director of the PranaON mission. He advocates:

  • passionate engagement in nurturing pursuits;
  • helping others achieve their best potentials;
  • aspiring and encouraging others to apply the principle of doing no harm to others (meaning people, animals and the environment).

Giving expression to these goals, Sean has engaged in recreational aerobatic flight, Brazilian and tango dance, immersion in yoga, surfing the Victorian coast, travelling and since he was 12 years old, advocacy for cruelty free diets.

He merged his ideals of generating festivity and doing no harm by co-creating possibly the world’s first vegetarian nightclub (under his 10 year stewardship), the multi-award winning Elsewhere Bar (he was later to become vegan).

After his stint as an aero-medical pilot observing the dire correlation of poor diet with morbid obesity, Sean joined forces with his vegan friend, and co-founder Billy Simmonds, to bring a superior tasting plant-based sports nutrition brand better for health and free of harm to animals.

“When I created PranaOn, I envisaged an ethical brand that could power not only mine – but others – performance to a higher level, and to also help me live a long, healthy life. I wanted it crafted from the finest collection of Plant-based, Raw, Alkaline, Natural And Gluten-free Organic Nutrients. So when my friends started getting amazing results and energy from using it, I could see it was their Prana turning On! So that’s how I came up with the name – PranaOn is what it’s made from and turning your PranaOn is what it can do!”